Case Study: Online Business Manager Support for a Health & Wellness Certification Program
When this health and wellness coach came to me, she had a powerful certification program that was already helping her students create meaningful change. But there was one major problem, her program was hosted on someone else’s platform. She had little control over the experience, had to follow their rules, and even paid royalties for every enrollment.
She wanted independence, ownership, and a more authentic way to showcase her work. What she needed was an online business manager for course creators who could bring it all together strategically, smoothly, and with heart.
The Challenge
Her goals were clear:
Move her certification program off the third-party platform and host it on her own site
Create a website that reflected her expertise and aligned with her brand
Develop a teaser course to give potential students a no-pressure way to experience her work
Strengthen messaging to clearly communicate the transformation her certification offers
She knew the direction, she just needed trusted, hands-on support to bring it to life.
The Support
As her online business manager, I guided the process from planning to launch. Together, we:
Migrated her certification program in-house, giving her full ownership, control, and profit from her own intellectual property
Built a new website designed to reflect her voice, values, and expertise
Created a teaser course to attract and nurture ideal students
Added a personal video introduction so visitors could connect with her energy and teaching style
By combining clear strategy with polished implementation, her new online presence finally matched the impact of her work.
The Transformation
After launching the new site and bringing the program in-house, she gained complete control of her business model, no more royalties, restrictions, or reliance on outside platforms. Now, potential clients can:
Clearly understand the certification’s value and who it’s for
Experience a sample of her teaching before enrolling
Feel personally connected through her video introduction
The client shared that she finally felt proud of her digital home and confident that her site truly represents her program. The transformation wasn’t just visual, it was structural, strategic, and empowering.
Why It Matters
For many course creators, the difference between “getting by” and scaling with ease is having the right systems and strategy in place. That’s where I come in.
As an online business manager for course creators, I help turn ideas into organized, scalable systems that support growth. Whether you’re ready to take ownership of your content or elevate your student experience, I’ll help you make it happen with clarity and precision.
Your program deserves more than a rented platform, it deserves a home that’s fully yours.
If you’re ready to bring your vision to life (or take back control of it), let’s talk.
